The Advertising Research Handbook"Industry professionals who want to understand and implement advertising research in an effective way will find this book to be a useful tour guide and counsel that is easy to read and repeatedly reference."
Attention from CuriosityRex Briggs (CEO, Marketing Evolution) posts on gaining attention in advertising by arousing curiosity.
Branded MemoryIn Branded Memory, Charles Young provides a thought-provoking review of state-of-the-art findings about the mental processes involved in converting advertising experiences into brand memories. This is a very useful book for professionals interested in how advertising works to build brands, or for anyone curious about modern brain science.
Multiplatform Marketing and ResearchWe just finished presenting our latest multi-platform research endeavors through the ARF in a Webcast (May 2, 2013). If you missed it, let us give you an encore presentation. Give us a shout at email@example.com to set up a time and place.
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