In 1989, Chuck Young left his partnership in a Chicago ad agency and started an innovative research company to market his imaginative approaches to studying advertising. Since then he has participated in the development of over 4,000 ads for Fortune 100 clients, including one of the world's largest packaged goods companies and two of the three largest high-tech companies, both in the U.S. and internationally. With his hands-on approach, Chuck has created a dynamic and professional company where every project is met with imagination and a deep expertise. Moreover, Chuck has kept Ameritest ahead of its competition with his unparalleled ability to teach his team, and his clients, to be smarter about advertising by constantly improving mental models of how advertising works in the real world.

"The subject of how you communicate with human consciousness is endlessly fascinating," Chuck observes. "Working with an Ameritest innovation like Picture Sorts® is like working with the cutting edge cyclotrons of physics research. You fire commercials at a consumer's brain and then study the scattered after-effects of the imagery. The results are frequently unexpected, but they help us better understand important phenomena like recall and persuasion."

Appropriately, Ameritest's imaginative approaches thrive in the inspirational environment of New Mexico. This environment, both geographic and corporate, has attracted a creative cadre of high-powered professionals—including former owners of their own research companies, heads of account planning at major agencies and former vice presidents of major competitors.

Together, Chuck and the Ameritest team engage in an ongoing research collaboration with the international advertising community including some of the most coveted advertising clients in the world—the result of a true learning system that raises the power of advertising.