|
Founder and CEO
|
|
Chuck Young
|
|
|
- Invented Ameritest Picture Sorts techniques
- Author of The Advertising Research Handbook
- Winner of numerous Ogilvy Awards, including the Grand Ogilvy Award
- Heuristic model of how advertising works has made him one of today's true advertising gurus
- Previous roles as research partner for Euro/Tatham and new product consultant for Leo Burnett
- MBA in Finance and BS in Mathematics from the University of Chicago
|
|
CFO, COO, Vice President
|
|
Trey Waring
|
|
|
- Joined Ameritest in 2001
- Expertise in management and finance keeps Ameritest focused on the most important part of our jobs: Affecting our clients' respective bottom lines
- Prior experience includes TVC, a high tech incubator for Lockheed Martin, and a decade of commercial bank lending
- BBA in Economics and Finance from Baylor University
|
|
CIO, Vice President
|
|
Sean Scott
|
|
|
- Joined Ameritest in 2001
- Experience across all advertising media and client categories
- Develops new research methods and helps clients find the right techniques for their needs
- Developed current operational processes and procedures, as well as internal and client-facing software
- Past experience with Apple, working with University faculty on research, education and communication
- Graduate of the University of New Mexico - BBA in Management Information Systems
|
|
Vice President, Senior Research Director
|
|
Salem Smith
|
|
|
- Joined Ameritest in 2002
- Specializes in broadcast, print and package testing
- Held leadership positions at Ipsos-ASI, as Vice President of Client Services, and Millward Brown
- Other research experience includes The New York Times, NBC and Interpublic Group
- Degrees in Psychology and Spanish from Hood College and the University of Madrid
|
|
Vice President, Research Director
|
|
Samantha Moore
|
|
|
- Joined Ameritest in 2002
- Specializes in broadcast and print testing in financial services, consumer packaged goods, retail and restaurant categories
- Leads Ameritest's syndicated advertising research in the Quick Service Restaurants category
- Degree in Marketing Management from the University of New Mexico and Marketing Research Professional certification from the University of Georgia
|
|
Research Director
|
|
Ratna Ralkowski
|
|
|
- Joined Ameritest in 2003
- Leads broadcast and print research projects in consumer packaged goods, insurance and health categories, and specializes in kid-targeted research
- Prior experience as Product Manager for an online retail store and a software company in the political arena
- Degree in Psychology from the University of San Francisco
|
|
Research Director
|
|
Jessica Sanchez
|
|
|
- Joined Ameritest in 2002
- Has managed broadcast and print tests for clients across many categories
- Specializes in testing ads for consumer packaged goods and researching children's responses to advertising
- Degree in Marketing Management from the University of New Mexico and Marketing Research Professional certification from the University of Georgia
|
|
Research Director
|
|
Abby Dufay
|
|
|
- Joined Ameritest in 2005
- Prior experience with Millward Brown and Catalina Marketing Research Solutions
- Leads broadcast, print, and digital research in consumer packaged goods, telecommunications, insurance and financial services, and retail categories
- Specializes in category-level meta analysis, custom research, and innovations
- Degree in Marketing Management from the University of New Mexico
|
|
Field Operations Director
|
|
Eldaa Daily
|
|
|
- Joined Ameritest in 2001
- Responsible for all aspects of Ameritest's data collection and field operations
- Has extensive experience fielding quantitative and qualitative studies, online and face-to-face, domestically and internationally
- Prior experience as a marketing analyst and website project manager in banking and healthcare industries
- BA in American Studies from Yale University, Research Professional Certification from the University of Georgia, Project Management Professional certification from the Project Management Institute
|
|
Director of Operations
|
|
Martin Rascon
|
|
|
- Joined Ameritest in 2006
- Responsible for adjusting and improving Ameritest processes to keep up with our clients needs
- Designed cross functional operations team with one goal: Continuing to lead in the most efficient and responsive timelines
- Experience as a US Marine, serving in Iraq, doesn't hurt when it comes to keeping his team in line
- Graduate of the University of New Mexico - BBA in Operations Management
|
