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Birthplace of a Brand
Charles E. Young
In just ten days, one video distributed on YouTube gained more viewings than any other online video had in two years. Susan Boyle, an unknown 47 year-old private citizen from a no-name-village in Scotland, was catapulted into total worldwide fame in just over a week. Why did so many people watch this video and pass it on? Find out, through Ameritest’s three dimensional analysis of the Susan Boyle video. Discover the real power in understanding the syntax of moving film and learn how to embed real branding moments and create long-term brand equity via visual communication.
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New Ameritest Article: This is Your Brain on Advertising
Charles E. Young and Dr. Stephen Sands
There is a great deal of interest among advertisers in new biometric research techniques that have been developed to deepen our understanding of how TV commercials really work. This paper explores the bridges between established ad research methods and the new findings of neuroscience.
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The Advertising Research Handbook Second Edition!
The Advertising Research Handbook-Second Edition, Charles E. Young
October, 2008
"Whether you are a beginner or a veteran, this Handbook will help you become an expert. This useful and insightful book explains how advertising works and how to do research to tell in advance whether yours will work."
--Dr. "Bob" Bailey, BBDO Advertising
** Get your copy of the book by clicking on the Contact link (above right) and sending us an email. **
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Ameritest shares the 2003 Grand Ogilvy Research Award with IBM, along with first-in-category win!
Research industry leaders acknowledged IBM's highly successful effort at using advertising research to help sear into the minds of business executives the critical importance of being prepared with "e-business infrastructure" solutions, awarding IBM the grand prize as well as first place in the Considered Purchases category. As the firm providing IBM with TV ad research, Ameritest functioned as a partner in a truly integrated research/strategy loop that resulted in a consistent focus on campaign objectives and a continuing refinement of the ways to meet them. Ameritest is proud to be a part of their client's continuing advertising success!
Flow of Attention Graph Illustrated
The Ameritest Flow of Attention graph makes visible the rhythms of visual storytelling. This is an audience analysis of the 37-minute film classic, "The Tramp." On this graph, the height of each picture tells you the percentage of the audience that is paying attention to a particular image. Notice how the star, Charlie Chaplin, is the focus of audience attention--his image occurs in most of the memorable storytelling peaks. Peak moments (highlighted) are key to understanding how the structure and drama of film creates an emotional experience. In TV advertising, the same creative process is used to make products famous and build brand image.
To get a free poster, please e-mail your request to info@ameritest.net
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