The Ameritest® system provides all critical report card measures plus the most complete range of diagnostics. You learn how your ad is working in terms of visual and verbal communication. What's more, Ameritest helps you understand not just the rational aspect of your advertising message, but the emotional component as well.

2. Is this a valid predictor of what my advertising will do in the marketplace?

Ameritest diagnostic measures have been validated against our performance measures so that you can see why your advertising is scoring the way it is.

3. Does Ameritest produce actionable research findings?

Ameritest performance measures help you distinguish between ideas that work and those that don't. Our Picture Sorts® technique can show you what your customers are searching for so that each time you create a new ad, you build from a higher knowledge base.

4. Are your methods intuitive and easy to understand for non-researchers?

Our measurement system and advertising professionals speak the same language. Our visual diagnostics make it easy for non-researchers to see what the numbers say.

5. Is this system creative-friendly?

The Ameritest system has been validated with winning ads from major creative award shows. We can show that our work doesn't reward boring or formulaic ads—it only rewards effective advertising ideas. Ameritest reports are designed with a visual storytelling format to speak to agency creatives in a language they can relate to.

6. Does Ameritest produce diagnostic insights that go beyond the numbers?

Our Flow of Attention® and Flow of Emotion® diagnostics give you second sight—the power to actually see your advertising through the customer's eyes.

7. Is it flexible enough to fit my ad research needs?

We work with each client to make sure our diagnostics are customized to suit their individual research needs. Ameritest specializes in addressing the specific issues you want your advertising to tackle.

8. Is this a global system for advertising management?

Ameritest is frequently used by our Fortune 100 clients to test their advertising around the world. Our model has been re-validated in international markets. Our exclusive emphasis on measuring the visual enables our system to work across linguistic boundaries.

9. Does Ameritest have experience relative to my business?

We have an extensive database in a wide range of business categories. Contact us to see what experience we have in your field.

10. Will Ameritest help me be smarter about my advertising?

Ameritest is not a purely mechanical report card system. We believe judgment is an important part of the creative development process. Our job is to provide timely, relevant information and insight so that you can make smart advertising decisions.

Call us to arrange for a presentation of case histories and a demonstration of our unique methodology. We'll show you how the power of insight can help outsmart—and out-advertise—your competition.