In 1931, MIT Physicist Harold Edgerton used stroboscopic technology to invent stop-action photography. By using strobe lights to make the invisible visible, Edgerton revealed motion one step at a time.

Just as Edgerton made a moment visible, Ameritest® reveals the movement of the mind. We decode the visual language your ads are speaking, offering you specific and actionable results. Our breakthrough methodology, linked to fundamental key measures, gives what the competition does and more—expanding the definition of advertising research itself.

In addition to the evaluative measures and diagnostics provided by many copy testing services, Ameritest innovations include Picture Sorts®, Flow of Attention®, and Flow of Emotion®. These proprietary, non-verbal techniques provide information about how your advertising really works by allowing you to explore the cognitive processes of your customer and the emotional structure of your ad. They are particularly useful in understanding "feeling" or "emotional" ads, as well as rational "thinking" ads.

Freeze a moment like Edgerton did. Witness the power of insight and see your advertising through the eyes of your customer.

© Harold & Ester Edgerton Foundation, 2002, courtesy of Palm Press, Inc.