The distinction between recall and recognition is the difference between remembering a name and identifying the face of someone you've already met. Learn why recognition is a superior measure of advertising awareness in the marketplace—and the compelling reason to do ad tracking online. Optimize your media plan by testing a spectrum of commercials in a campaign pool, determining which are strong, which are weak, and calculating the cost-efficiency of each execution. Learn how to directly measure commercial wear-out, without a theoretical model. Discover why the Flow of Attention adds a critical step, making the measurement of advertising awareness more accurate than ever before.