Why choose a research approach built only for rational advertising? Traditional concept-testing measures the power of rational selling propositions. But if selling were a strictly rational proposition, we'd all be using Betamax today instead of VHS. Ameritest's® Brandscapes approach measures more than rationality, it exposes the emotions that determine brand image and its positioning in the marketplace.

Our virtual consumption model can show you how effective advertising experiences activate all five of the consumer's senses. Semantic network analysis will teach you to recognize your product's selling edges. And strategic deployment of an appropriate image palette will enable you to build emotion into your strategic message.