The world is a fast-changing place. Basing your creative decisions on a database that dates back to the 1950s makes about as much sense as trying to buy air time during I Love Lucy on CBS. It doesn't matter if your ad is better than an ad that aired 50, or even 10 years ago; it has to be better than what's on air/in print/online today. The CompetiView from Ameritest is the only way to get the complete picture of how your ads and your competitors' ads are performing right now.

• Most brands pay close attention to their competitors' products, but ignore their advertising.
• Historically, time and cost have prevented testing all of a brand's own ads, much less the competitions'.
• Without this type of research, a brand has to wait for competitors to report earnings before understanding how their marketing efforts compare.

For these reasons, competitive ad research, while oft-neglected, is vital to marketplace success. Fortunately, Ameritest now offers a product that simplifies and expedites the process of studying its clients' ads within the context of competitors' advertising.

Ameritest uses extensive meta-analysis experience to understand the big picture in clients' categories. This enables us to present our its clients with detailed stories describing how the category's ads are performing, why they are performing the way they are, and where ad tactics and strategy can be changed to improve performance.

The Ameritest CompetiView includes:

• Ameritest Report Card Measures: Attention, Brand Linkage, Motivation and a composite score
• Ameritest Verbal Diagnostics: Liking and Communication (as verbatims)
• Ameritest Picture Sorts® (Proprietary Visual Diagnostics): Flow of Attention®, Flow of Emotion®, Flow of Meaning™ and Branding Moments®
• Ameritest Copy Sorts™ (Proprietary Verbal Diagnostics): Copy Recall™ and Copy Relevance™

The Ameritest CompetiView also includes benefits that are only garnered through meta-analysis:

• CompetiView Web Portal: Online repository of data and analysis tool
• CompetiView AdScape™: Meta-analysis report, focused on strategic learnings from all current ads in a given category
• CompetiView Visual Dictionary™: See exactly which types of imagery work well, and which don't, in a given category
• CompetiView Individual Reports: A full report on every single ad analyzed

Download the 2009 QSR Annual Report for an example of CompetiView Meta-Analysis.