It is important not to think of print ads as static simply because they don't have temporal dimensions like TV commercials. Although a print ad doesn't move, the print ad must move the consumer's mind through the ad to create an effective advertising experience.

Ameritest uses our Print Pre-Test Ad Model to analyze print as a dynamic medium. We are able to present our clients with detailed stories describing how their ads are performing; why their ads are performing the way they are, and (in some cases) where an ad can be changed to improve performance.

The Ameritest full Print Ad Pre-Test includes the following:

• Ameritest Report Card Measures: Attention, Brand Linkage and Motivation
• Ameritest Verbal Diagnostics: Liking/Entertainment and Communication
• Ameritest Picture Sorts® (Proprietary Visual Diagnostics): Flow of Attention®, Stickiness, Flow of Emotion® and Flow of Meaning™
• Ameritest Copy Sorts™ (Proprietary Verbal Diagnostics): Copy Recall™ and Copy Relevance™

The Ameritest Print Pre-Test system provides our clients a competitive advantage in being able to understand and improve their print advertising's performance. Some of the benefits include:

• Clear and actionable results that are invaluable in deciding which ads to run, which ads to toss, and which ads to change.
• Diagnostic measures that can differentiate between the performance of the concept and the performance of the execution. This helps our clients find those "Diamonds in the Rough": Those ads that can be saved because the concept is good, though the execution may not be.
• Improved advertising over time, because Ameritest uses a heuristic ad model.

Download the white paper to learn more details about our Print Pre-Test.