Just because you don't see radio ads with your eyes, doesn't mean radio isn't a visual medium. Instead, radio paints a picture in the mind's eye. Do you know what imagery your consumers have in mind when they hear your ad?

Ameritest uses our Radio Pre-Test ad model to analyze this dynamic medium. We are able to present our clients with detailed stories describing how their ads are performing, why their ads are performing the way they are, and (in some cases) where an ad can be changed to improve performance.

The Ameritest full Radio Ad Pre-Test includes the following:

• Ameritest Report Card Measures: Attention, Brand Linkage, and Motivation
• Ameritest Verbal Diagnostics: Liking/Entertainment, and Communication
• Ameritest Propietary Visual Diagnostics: Copy Recall™, Copy Feelings™, and Copy Meanings™

The Ameritest Radio Pre-Test system provides our clients a competitive advantage in being able to understand and improve their print advertising's performance. Some of the benefits include:

• Clear and actionable results that are invaluable in deciding which ads to run, which ads to toss, and which ads to change.
• Diagnostic measures that can differentiate between the performance of the concept and the performance of the execution. This helps our clients find those, "Diamonds in the Rough." Those ads that can be saved because the concept is good, though the execution needs to be cleaned up.
• Improved advertising over time, because Ameritest uses a heuristic ad model.