The distinction between recall and recognition is the difference between remembering a name and identifying the face of someone you've already met. Learn why recognition is a superior measure of advertising awareness in the marketplace—and a compelling reason to use the Communicus campaign evaluation system. Communicus is the only in-market ad tracking system that measures every ad in all media within your campaign using recognition-based techniques and interviews the same people at two points in time to isolate the changes produced by the advertising. Optimize your media plan by measuring all of the commercials and ads in your campaign, determining which are strong, which are weak, and calculating the cost-efficiency of each execution. Learn how your advertising is changing brand perceptions and behavior in-market, and what would be happening to your brand without advertising.

Ameritest has partnered with Communicus because of our similarities in advertising measurement philosophies and the compatibility of our systems. Since both are based off of recognition models, Ameritest is the most accurate way to predict in-market results, as vetted by Communicus. Communicus, in turn, is the most accurate way to measure in-market results. The use of both systems presents our clients with new levels of insight into their advertising.

Communicus Online Campaign Tracking includes the following:

• Communicus Report Card Measures: Total Proved Awareness, Effective Proved Awareness and Brand ID
• Communicus Advertising Impact: What impact is your advertising producing on your brand? Is your advertising Cost Efficient?
• Communicus 360° Media Analysis: Does TV still deserve the majority of your budget? Is your digital campaign over-achieving? What weight should be given to print, out of home and radio?

The Communicus Online Ad Tracking system provides our clients a competitive advantage in being able to understand and improve their advertising performance. Some of the benefits include:

• Clear and actionable results that are invaluable in deciding future budget allocation and how to change media weight right now.
• Campaign advice: When to change campaigns and when to continue with your current campaign, but produce new executions.
• Clear measurement of relative ROI of different media, campaign elements and messages.

Learn more by visiting Communicus.com.

Download the overview to learn more about Communicus Ad Tracking.