Web pages, with all the degrees of creative freedom the internet provides, are chameleon-like in that they are able to emulate any of the other types of media. Like TV commercials, websites use motivating images and visual novelty to attract attention. Like print, websites try to engage consumer interest and entice them to continue reading.

Ameritest website testing incorporates many of our TV and Print testing techniques to provide a customized approach to understanding what is truly special about each individual website. Deliverables may include:

• Ameritest Report Card Measures: Attention, Brand Linkage, and Motivation
• Ameritest Verbal Diagnostics: Liking/Entertainment and Communication
• Ameritest Picture Sorts® (Proprietary Visual Diagnostics): Flow of Attention®, Stickiness, Flow of Emotion® and Flow of Meaning™
• Ameritest Copy Sorts™ (Proprietary Verbal Diagnostics): Copy Recall™ and Copy Relevance™
• Hot and Cold site maps, showing likes and dislikes of individual parts of the page
• Flow analysis and sub-page diagnostics to measure ease of use

The Ameritest Website Pre-Test system provides our clients with results that will improve performance.

• Clear and actionable results that are invaluable in deciding which pages to promote, which pages to toss, and which pages to change.
• Diagnostic measures that can differentiate between the performance of the concept and the performance of the execution. This helps our clients find "Diamonds in the Rough:" Those pages that can be saved because the concept is good, though the execution may not be.
• Improved websites over time.