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An Introduction to Information Theory: Symbols, Signals, and Noise-2nd ed.
John Robinson Pierce
June 1980
Covers encoding and binary digits, entropy, language and meaning, efficient encoding and the noisy channel, and explores ways in which information theory relates to physics, cybernetics, psychology, and art.
Flow: The Psychology of Optimal Experience
Mihaly Csikszentmihalyi
February 1991
It happens when an artist loses himself entirely in his work, or when a basketball player enters that zone where it seems everything she throws up will drop in. This is Flow?the freedom of total absorption in an activity, the almost euphoric state of concentration and involvement. Esteemed psychologist Mihaly Csikszentmihalyi reveals why flow is one of the most rewarding states of being life has to offer.
Grammatical Man: Information, Entropy, Language and Life
Jeremy Campbell
September 1983
Campbell provides an "interdisciplinary look at the development of information theory. The unity of thought from Godel to Chomsky is elaborated, as various scholarly fields are pulled together in an examination of the behavior of information and entropy."
Hidden Order: How Adaptation Builds Complexity
John H. Holland
September 1996
Holland, known for his pioneering efforts in genetic algorithms and the new science of complexity, outlines some principles and demonstrates some procedures and approaches of his recent work in the emerging field of complex adaptive systems, which may someday help model and explain biological, social, environmental, and other systems that change.
Information Theory and Esthetic Perception
Abraham A. Moles, Joel E. Cohen
June 1971
An important contribution in the knowledge of the image grammar and its applications.
Investigations
Stuart A. Kauffman
August 2002
These modest yet profound words trumpet an imminent paradigm shift in scientific, economic, and technological thinking. In the tradition of Schrodinger's classic What Is Life?, Kauffman's Investigations is a tour-de-force exploration of the very essence of life itself, with conclusions that radically undermine the scientific approaches on which modern science rests?the approaches of Newton, Boltzman, Bohr, and Einstein.
No Sense of Place: The Impact of Electronic Media on Social Behavior
Joshua Meyrowitz
June 1986
The Impact of Electronic Media on Social Behavior.Meyrowitz shows how, with electronic media, our experiences and behaviors are no longer shaped by where we are or who is 'with' us. Television, he claims, has altered the balance between public and private spaces and lifted many of the old veils of secrecy between children and adults, men and women, and politicians and average citizens.
On Dialogue
David Bohm, Lee Nichol
October 1996
The question of how we communicate is at the heart of On Dialogue. While the exercise of dialogue is as old as civilization itself, in recent times a profusion of practices, techniques and definitions has arisen around the term 'dialogue'. None of these approaches can claim to be the correct view, but it is possible to distinguish between them and to clarify the intention of each.
Positioning: The Battle for Your Mind
Al Ries, Jack Trout
December 2000
The work that forever changed the way marketing strategy is done.
Simple Heuristics that Make Us Smart
Gerd Gigerenzer, ABC Research Group
September 2000
To understand decisions in the real world, a different, more psychologically plausible notion of rationality is needed. This book provides such a view. It is about fast and frugal heuristics-simple rules for making decisions with realistic mental resources.
Story: substance, structure, style, and the principles of screenwriting
ReganBooks: Harber Collins, Robert McKee
1997
Award-winning methods from Hollywood's master of the craft.
The Mathematical Theory of Communication
Claude E. Shannon, Warren Weaver
December 1963
Few books have had as lasting an impact or played as important a role as The Mathematical Theory of Communication. Before there was no universal way to measure the complexities of messages or the capabilities of circuits to transmit them. Shannon gave us a mathematical way...invaluable.
The Oxford Handbook of Memory
Endel Tulving (Editor),Fergus M. Craik (Editor)
February 2000
Endel Tulving and Fergus Craik, two world-class experts on memory, provide this handbook as a roadmap to the huge and unwieldy field of memory research. By enlisting an eminent group of researchers, they are able to offer insight into breakthroughs for the work that lies ahead. The outline is comprehensive and covers such topics as the development of memory, the contents of memory, memory in the laboratory and in everyday use, memory in decline, the organization of memory, and theories of memory.
The Rise of the Image, the Fall of the Word
Mitchell Stephens
October 1998
A media historian argues that the rise of the image can only strengthen individual human thought and the greater cultural endeavor. He finds that the criticisms of new media today are similar to those once leveled at previous communications revolutions, and just as writing and print lead to transformations in society, so too can the moving image provide new perspectives into life and the world.
The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell
December 2001
Defining that precise moment when a trend becomes a trend, Malcolm Gladwell probes the surface of everyday occurrences to reveal some surprising dynamics behind explosive social changes. He examines the power of word-of-mouth and explores how very small changes can directly affect popularity.
Understanding Comics: The Invisible Art
Scott McCloud
April 1994
Cleverly disguised as an easy to read comic book, McCloud deconstructs the secret language of comics and builds an aesthetic base for critical understanding.
Visual Intelligence: How We Create What We See
Donald D. Hoffman
January 2000
Hoffman explains that far from being a passive recorder of a preexisting world, the eye actively constructs every aspect of our visual experience.
In an informal style replete with illustrations, Hoffman presents the compelling scientific evidence for vision's constructive powers, unveiling a grammar of vision—a set of rules that govern our perception of line, color, form, depth, and motion.
Visual Thinking
Rudolf Arnheim
June 1972
Arnheim shows that even the fundamental processes of vision involve mechanisms typical of reasoning, and he describes problem-solving in the arts as well as imagery in the thought-models of science.
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